Merkel German Election

Germany Decides 2017: In Digital Campaign, Schulz Gains, Far Right Falls

According to the polls, Angela Merkel's CDU party is almost sure to triumph over Martin Schulz's SPD in Germany's federal elections on September 24. Yet, the SPD has been steadily gaining in Predata's digital campaign scores. This rise could mean one of two things: either the SPD's support is greater than the polls show, or Schulz and his party simply have a more dynamic and engaging social media campaign than the CDU. (Schulz is very active on Twitter; Merkel doesn't have an account). The latte... Continue Reading

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