Global Macro Scoreboard

The Global Macro Scoreboard: Under Jacinda, Labour Kiwis Can Fly

Three weeks after the 37-year-old MP became Labour leader, the party continues to dominate in digital momentum.

By Gordon LaForge and Eric Falcon

August 25, 2017
scoreboad d

The Scoreboard shows the global macro issues generating the most interest and momentum in the digital realm based on Predata signals that monitor online conversations about each issue. Signals are built based on digital traffic (in every available language) relevant to each issue and then correlated to a master signal covering all of the issues. The strength of the correlation, shown on the y-axis, determines an issue's rank on the Scoreboard.

Under Jacinda, Labour Kiwis Can FlyInterest in New Zealand's general election, scheduled for September 23, topped the Scoreboard this week. The lead story continues to be Labour's comeback since Jacinda Ardern became party leader on July 31. The charismatic 37-year-old MP has electrified what was a predictable race expected to keep the National Party in government. Since Ardern took over, Labour has sustained a commanding lead over National in our digital campaign scores, suggesting the Jacinda ...